![]() She looks around deep in thought, then stares directly at the camera …before getting her fucking freak on. Clearly bored, she makes an excuse to slip out. Is her long last love waiting for her outside? Maybe he might be if this was any other ad.Ī forlorn Qualley excuses herself to an empty lobby. Titled 'My Mutant Brain,' the Spike Jonze perfume ad for Kenzo World opens with Qualley calmly sitting in the middle of some dreary formal function. ![]() Margaret Qualley in Kenzo World (2016) People Margaret Qualley. ![]() Margaret Qualley in Kenzo World (2016) People Margaret Qualley. Margaret Qualley in Kenzo World (2016) Close. Qualley, clad in an emerald evening gown, sits at some sort of French award ceremony, but as the camera slowly zooms in, her expressions reveal that something more pressing is on her mind. Margaret Qualley in Kenzo World (2016) Close. There’s usually the soft, string music, some sort of barebones plot usually involving a fancy function, and a woman who somehow inserts her uniqueness and independence while also maintaining a classic notion of femininity. The typical fragrance ad ticks off enough stereotype ads to the point that Saturday Night Live regularly parodies the form. Pilla al espectador por sorpresa' asegura Margaret Qualley. The brand, which has achieved a reputation of impeccable hipness under creative directors Carol Lim and Humberto Leon, enlisted director Spike Jonze, Ryan Heffington, the choreographer behind Sia’s “Chandelier” video, and actress and dancer Margaret Qualley to create a clip that throws all previously established perfume ad clichés out the window. The clip is something of a companion piece to " Weapon of Choice," Jonze's iconic video for Fatboy Slim that featured Christopher Walken showing off his dance moves in an empty lobby.MTV just gave out the awards for the year’s best music videos last night, but I’m sorry, Kenzo’s newest commercial for its first fragrance might not only be one of the best music videos of the year, but one of the best perfume commericals of all time. She licks statues, assaults strangers, shoots lasers out of her fingers, and, in a serene turn, floats through a giant eye made of flowers all to the tune of "Mutant Brain," a song made by Jonze's brother, Sam Spiegel, along with Ape Drums. Qualley, who's a classically trained dancer, owes her berzerk moves to Ryan Heffington, whose gonzo choreography helped turn Maddie Ziegler into a star. ![]() At first, it's just facial ticks, but as the music crescendos into an anarchic, fire-starting banger, Qualley's entire body is possessed, leading her on a crazed dance rampage through the halls and staircases of Manhattan's Lincoln Center. She excuses herself and heads to the lobby, where the opening clicks of a song start making her body do weird things. ![]() The clip opens with The Leftovers star Margaret Qualley looking bored as hell at some stuffy gala. Palo Alto was the first role in Qualley’s career. Actress Margaret Qualley is resplendently elegant in an emerald green gown. They had the bright idea of hiring Spike Jonze to direct the ad for their latest perfume, Kenzo World, and the result is exactly what you might expect. The ad campaign for Kenzo World Parfum - the latest launch from the fragrance. Someone give the Kenzo marketing team a gold star. ![]()
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