![]() FIRST USE IN COMMERCE: 20100505 International Codes: G & S: Providing a website featuring temporary use of online non-downloadable software and user manuals for use in market and media research and analysis, including for research, analysis, and measurement of consumer and public lifestyles, shopping patterns, purchasing behaviors, demographics, and trends, and for related report generation. The registration date is used to determine when post-registration maintenance documents are due. (Computer, scientific & legal) Scientific and technological services and research and design relating thereto: industrial analysis and research services design and development of computer hardware and software legal services. On a year-over-year basis, broadcast viewing was down 5.6% and cable viewing was down 13.7%.The trademark application has been registered with the Office. And despite the traction that the CNN Town Hall generated, news viewing fell more than 11% from April. ![]() ![]() Cable ended its streak of share gains in the previous two months, but the extensive coverage of the NBA Finals on ESPN and TNT fueled a 12% increase in sports viewership, and accounted for the top four cable programs in May. A 25% drop in sports viewing was largely responsible for the declines on broadcast, but viewership of the Kentucky Derby outpaced NCIS, Young Sheldon, Blue Bloods, Ghosts and FBI. The declines caused broadcast and cable to each surrender 0.3 share points. The 4.4% drop in total TV viewing in May was driven by reduced broadcast and cable viewing, which posted drops of 5.5% and 5.4%, respectively. And for the fourth straight month, YouTube maintained its stance as the top platform, gaining 0.4 share points to account for 8.5% of TV. Maisel and Citadel, which combined for 2.7 billion minutes. Capturing 3.1% of TV, Amazon Prime Video benefitted from the strength of The Marvelous Mrs. Roughly half of the Netflix increase was driven by the methodology change, coupled with the fact that the platform had the top three streaming titles this month: Queen Charlotte: A Bridgerton Story (5.4 billion viewing minutes), A Man Called Otto (3.1 billion) and The Mother (3.0 billion). Netflix and Amazon Prime Video each gained momentum in May, posting usage gains of 9.2% and 5.1%, respectively. And in aggregate, they account for more viewership than Amazon Prime Video. Combined, the three FAST services that are independently reported in The Gauge TM (Pluto TV, Tubi TV, Roku Channel) are each comparable in usage to Peacock and HBO Max. ![]() The breakout performance of the Roku Channel in May highlights the increasing footprint of free ad-supported television (FAST) services. Despite the streaming gains, however, total TV usage fell 4.4% from April. Separately, the Roku Channel is the latest service to obtain stand-alone coverage in The Gauge, capturing 1.1% of total TV usage in May. While a methodology change to more fully capture streaming usage was a factor in the monthly uptick, approximately half of the 2.5% increase in monthly usage reflected viewing behavior. This viewing was previously included in the “other” category.Īfter a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to tap into the growing range of services. Streaming grabs 36.4% of total TV viewing Roku Channel enters with 1.1% of TV usageĮditor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as identified by Nielsen Streaming Content Ratings) via cable set-top boxes to the streaming category. ![]()
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